About JPGR

Designing for impact. Storytelling for purpose.

As a design professional and creative director, Jean-Paul Leonard has established a record of success with bespoke, end-to-end production on high profile projects. He is frequently recruited as a creative partner to give form to burgeoning initiatives, connect established IP to new audiences, and explore untapped visual directions. Jean-Paul's design leadership focuses on quality, collaboration, and investing in the future.

On the heels of a noteworthy career in filmed entertainment, content creation, and digital communications, JPGR Creative is Jean-Paul's pivot to the next evolution of work, culture, and design.

Moving Forward, Looking Back

This project creates an identity around very personal touchpoints in ‘A House on Brame’ founder and executive producer Brent Miller’s childhood.

The backstory in the animated production company ID pays tribute to his single mother’s dedication to raising Brent amid limited resources.

RECENT

Catching Fire

This project – for a client’s home in the Hollywood Hills – is a celebration of the late ceramicist and artist Valentine Schlegel, whose legacy includes a series of sculptural fireplaces and interior objects.

AI allowed for rapid idea generation in the early phase design process.

IN DEVELOPMENT

Shining a Light

This campaign is an in-progress series of Art Directors Guild member highlights for social media.

Originating in the DEI Committee, the videos aim to shine a light on faces and backgrounds that are still under-represented in the film and television industry.

IN DEVELOPMENT

Throwing Shade

A speculative research project using AI to explore how design can be used to improve climate conditions globally.

The premise is based on the deployment of satellites at the Lagrange point between the Sun and the Earth to fractionally shade the planet to combat global warming.

IN DEVELOPMENT

These are early days...

(Plenty of time to figure out what the acronym stands for)